When I stopped by Proenza Schouler’s Soho showroom on the last day of the sale at 9am, I realized that I missed out. No surprise. The sale started two days ago and there wasn’t much left – nothing in small sizes. I asked one of the employees how much merchandise they had to start with. Apparently, there was twice as much. Prices ranged from $50 to $500 (originally $400 to $4,000). On the last day, pants were priced at $30 and dresses started at $75. Great deals at the high-end line.
Two Parson School of Design grads, Lazaro Hernandez and Jack McCollough, founded the collection in 2002.Â The brand name originates from the designers’ mothers’ maiden names.Proenza Schouler designs are typically sporty and youthful, with occasional mod elements.Their shapes are often minimal and sleek, and they prefer dark neutral colors. The designing duo won the CFDA’s Perry Ellis Award for new talent in 2003.