The Margiela collaboration with H&M hit the stores around the country today. While avid avant-gardists couldn’t wait to get their hands on some of the pieces… our own Larry Label Whore wasn’t impressed. Here’s his take:
Past designer collaborations with H&M have created huge buzz and sales for the fashion giant. With the likes of high-end designers such as Versace, Lanvin, and Marni the stores were jam packed with lines and lines of people clamouring to get their hands on one of the limited edition pieces. However, with recent collaborator, Maison Martin Margiela, there was none of that. To tell you the truth, I wasn’t really expecting that big of a turnout so I wasn’t surprised to see the racks were still filled with tons of clothes by the mid-afternoon when I stopped by the H&M on 52nd and Fifth Avenue.
Usually there is a 15-minute wait while the current group of shoppers finish their shopping. This time I only had to wait 15 minutes while in the past I waited a considerable amount longer. They also had a section in the men’s department where there was no wait at all. Also in the past, by the time I got into the spaces to shop most of the items were gone…well not this time! I hadn’t checked out the pieces on the website or lookbook beforehand so they were all new to me. I have to say I was very disappointed.
All of the pieces were “inspired” by previous seasons and you can definitely tell. There was nothing fashion forward about the collection. Most of the pieces were ugly and poorly made, especially the shoes. The duvet coat was particularly hideous. They were definitely trying too hard with this collection…or not trying at all. I understand attempts at being avant-garde, but a lot of the stuff was borderline unwearable. Some pieces like the fur jacket will set you back $399. Why would someone pay that much for a Made in China item that they can get for the same price Made in Italy at a sample sale??
This collaboration is definitely not worth anyone’s time. If you live in NYC, stick with the Staff USA sample sale that has the real deal (Made in Italy Margiela) for up to 70% off the wholesale price. You really can’t beat that.
-Larry Label Whore