Sonia Rykiel is the latest high-end designer to cash in on the H&M collaboration.Â Today, the French designer’s new racy lingerie line debuts at some 1,500 H&M stores around the world.
Sample Sally source, Demetrise, got up early this morning to check out the new collection at the chain’s SoHo store.Â She found a very limited selection there, just a small fraction of the entire line:Â “signature stripe and a few other pieces.”Â Deme sent me the photo above.Â Staffers told her to head over to the H&M NYC flagship store on Fifth Avenue and 51st Street where she’ll find the entire collection. That’s where a Racked.com correspondent was lineblogging this morning. She had a brief wait before being allowed into the store.Â Check out Racked’s report and photos.
The British newspaper, Daily Mail, covered the line’s spectacular preview at the Palais Royal in Paris earlier this week where a harem of models, including English model and actress Lily Cole, sported fifties-style undies and sexy nÃ©gligÃ©e.
With lingerie-as-outerwear being the hottest spring trend, could this be the next H&M collection to be sold out?