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Next door to Tocca is the showroom of Italian label, Herion, where they too are having a sample sale.  Items from the fall and spring collections are discounted.  I stumbled on this brand in the spring when they were having their sample sale.  I wanted to check out the sale because back then I managed to snag some great deals.  This time, I was not disappointed.  On offer was a rack of spring/summer samples where I found some fabulous wrap dresses for $50, tops and bottoms at $25.  Great animal prints.  You’ll also find pieces for the cooler temperatures ahead:  coats for $250, dresses at $150, tops at $75 and bottoms at $50.  The items on sale were mostly sample sizes (Italian size 40) but there were some pieces in larger sizes.

I ended up buying a silk long sleeve blouse and matching sweater in deep green with a signature Herion vintage logo print for my mother (total $100, each top retailed over $300).

If you’re not familiar with Herion, it is an Italian fashion brand that’s been around for more than 100 years.  In the past, it manufactured for top fashion houses such as Hermès, Christian Dior and Lanvin.  On hand was Herion designer, Julia Larese, who was kind enough to allow me to take photos.

Where/When:  Herion Showroom, 542 W. 22nd St. nr 10th Ave, 3rd floor.  CASH ONLY. Thru December  4 (11-7p)


TAGS: Herion