Skateboard-Supreme-line

Thursday afternoon, there was a long queue spilling down Lafayette St. in Soho. Around the corner, it ran…and down the street adjacent. However, unlike the sample sales we know so well, the consistency of this line was mostly male, mostly young and most were looking to pay full price for 2013 Spring merchandise.

There’s something to be said about a brand whose rugged male following voluntarily emerges to queue up in the freezing cold for an entire afternoon. Can you guess? Click Here to see if you guessed correctly. Surprised?

-Fashionable Femme Jen

Skateboard-Supreme-line

Skateboard-Supreme-line