Target just rereleased some of its best and popular designer collaborations from the last two decades. The collection went live over the weekend – and some items are already selling out online.
In honor of 20 years of brand partnerships, Target launched a limited-edition 300-piece collection, including a variety of clothing, accessories, and household items from Issac Mizrahi, Anna Sui, Lilly Pulitzer, Zac Posen, Missoni, Proenza Schouler, Rodarte, Jason Wu, 3.1 Phillip Lim, Altuzarra, and more. Pieces start at just $7 and go up to $160.
Larry Label Whore stopped into a Target store and tells us what he found there:
“As you all know, I love my high-end clothes, but I do also love my “lower end” merch as well. Target is celebrating their 20th anniversary of designer collaborations by bringing back limited collections from all of their past collaborators. This means if you couldn’t get the Missoni you wanted the first time, you have another chance to get it. Many of these collaborations are huge like Missoni, 3.1 Phillip Lim, Lilly Pulitzer, etc… so I was expecting a high demand this time around. However, I was surprised to find that by the afternoon on the day of the launch, many of the items were still available in the stores (though, not so much online).
The collection went on sale in stores right at open at 8am on Saturday, Sept 14. I was going to wake up early to be one of the first at my nearest Target, but my mom informed me that she no longer wanted the Missoni porcelain tea cup set with plates nor was she dying to have the Proenza Schouler lightweight jacket anymore. Instead, I decided to go at noon to see what was left and if anything was worth getting.
To my surprise, there were racks and racks of all of the merch left. As you can see in the pictures, tons of Missoni clothes and housewares as well as Lilly Pulitzer, Thakoon, Hunter, and 3.1 Phillip Lim were just hanging there. I thought everything would be gone just like the first time the items went on sale, but that was not the case.
There could be a few reasons for this: 1) Most people got what they wanted the first time around 2) Most people forgot it was launching 3) You can get the “real” stuff, which is better made, in department stores for the same prices when they go on sale (except for the Missoni, of course) 4) Most bought online 5) No one wants to get up that early on a Saturday 6) Target manufactured a lot more items this time around.
I was sad that the only men’s clothing was from 3.1 Phillip Lim. It also would’ve been nice if the brands designed new items specifically for the 20th anniversary sale instead of just rehashing the old ones. If you’re still interested in getting some of the items, go to your nearest Target because I’m sure there will be a lot left or just wait till you see them on the sales rack. I really recommend getting some Missoni because I thought it was a really great collection the first time around, especially their housewares and you can’t beat the prices. Happy Shopping!” -Larry Label Whore