At University Place, just blocks from the main NYU campus, you’ll find the JF & Son final sale before shuttering its storefront. Fashionable Femme Jen checked out the sale yesterday. She found current and past season pieces starting at $20:
A simple “JF & Son” neon sign sits in the corner of an otherwise barren storefront, marking the non-descript boutique where the sale is held. Inside bare white walls, 6 rolling racks of merchandise and a growing crowd occupy the space at the corner of 10th street and University Place. Shoppers and salespeople alike mill about in a frenzy– it’s difficult to tell the two apart. Two private dressing rooms (be prepared to wait!) are available for try-ons as well as a full length mirror on the sales floor.
This season’s pleated skirts, airy dresses, pastel hombre colored dresses and tops, and a selection of past season / odd one-off sequined and vinyl pieces are available. Sizes 8, 10, M, L and XL are abundant, and very few size 2, 6 or smalls. Pricing isn’t posted or tagged on the clothing, but the information may be obtained by asking around until you are directed to the one employee who knows the prices.
All clothing is priced in multiples of $20 with most items ranging between $20 and $80.The main selection includes this season’s long and short drop dresses (orig. $360, $40 at the sale), the Floral drawstring skirt (orig. $117), the Floral Fade skirt (orig. $240), the black and blue color blocked short pleat dress (Orig. $208), and Blue Pencil skirt (orig. $200).
Items of note are the Red Faux pocket sweater (orig. $290, $80 at the sale), a pair of bright yellow vinyl pleated pants for $80 and a Size 2 silver and black sleeveless drawstring dress for $40. If you are a big fan of JF & Son, this is your chance to stock up on one-of-a-kind archival pieces before the brand shutters its storefront (and moves fully online). Merchandise is flying out the door by the arm load!
When asked if stock would be replenished during the week, a less-than-enthusiastic sales associate answered “Yea, absolutely.”
Where/When: 56 University Place. July 23-28; Daily (Noon-8p). 212-343-3131